Kimora 5330 Colour Tissue Silk Wholesale Designer Sarees Catalog

Detailed Analysis of the 4P’s with Competitor Considerations

1. Product

The “Product” component involves the attributes, quality, and features of the saree, and how it meets customer needs.

• Material and Design:
  • Saree: Made of Tissue Silk, a lightweight and delicate fabric known for its subtle shine and elegant drape. Tissue Silk sarees are often sought after for their sophistication and comfort, making them suitable for both formal occasions and casual elegance.
  • Blouse: Comes with a fancy blouse, likely designed to complement the saree with stylish cuts or embellishments, adding an element of fashion and flair.
• Color Options: Available in four different colors, providing customers with a choice that can match their personal style or specific occasions.
• Customization: The “Pick & Choose” availability allows customers to select their preferred color, enhancing the personalization and appeal of the product.

Competitor Considerations:

• Material Quality: Compare the Tissue Silk used in your saree with that of competitors. Highlight the benefits of your material in terms of softness, durability, and appearance to differentiate from similar products in the market.
• Design Features: Evaluate the design and embellishments of your fancy blouse. Ensure it adds value and stands out compared to the offerings of competitors, possibly by focusing on unique patterns, embroidery, or cuts.
• Color Variety: Check the color range offered by competitors. If they offer more or fewer options, consider whether expanding or refining your color selection could give you a competitive advantage.
• Customer Preferences: Stay updated with current fashion trends and customer preferences for sarees. Offering on-trend colors and designs can make your product more appealing compared to competitors.